It’s not enough to communicate to your audience.
You need to engage them in a dialog.

Canal Branding can help you start, chart, and drive the conversation to build lasting relationships with your market.

 

In this era of information overload, business and services marketing can no longer be an outbound channel for benefit-based information. In that model, there will always someone on the horizon with the next new feature, benefit pitch, or price break.


Instead, the new market model creates the channel and opportunities for your market to feel heard and understood. When they feel your goal is to solve their evolving needs, you have the key to trust and transcending competitive threats. We can show you how to build client relationships that rise above price, competitive enticements, and shifting market trends.

BRAND RESEARCH

Understand
In-Depth Interviews
Online Surveys
Market Analysis
Message Testing

MARKETING STRATEGY

Engage
Online Engagement
Promotion Concepts
Direct Mail
Event Strategies

BRAND MESSAGING

Intrigue & Inform
Tagline Development
Value Proposition
Subject Matter Content
Marketing Copywriting

VISUAL BRAND DESIGN

Stand Out
Brand Architecture
Identity Development
Visual Standards
Communication Design

See What Others Have To Say About Our Work

  • Andrea is the wickedly talented creative genius behind such efforts as “Banish the Box”; she turns our briefs into gold and is a pleasure to work with.

    Raquel Norton Group Marketing Manager, Intuit
  • I highly recommend Andrea O’Neill and Canal Branding as an excellent agency resource for a variety of marketing projects – large and small. At Intuit we’ve used Andrea and her team consistently over the last 3 years from consumer insight and research, concept creation, branding, campaign development, and design. She came up to speed quickly on our customers segments and products (which are complex), thinks deeply about the projects to add unexpected value and executes brilliantly. I expect to continue working with Andrea for many years to come.

    Amber Zable Brand & Marketing Leader, Intuit
  • I have had the pleasure of working with Andrea and her team over several years on a number of projects. Although the projects were different, they were all completed on time and on budget and the results were the same…outstanding. Andrea in particular is much more than just a marketing pro, she thinks holistically and strategically about the business in a way that enables her to create and deliver solutions that add value beyond the initial objective. I continue to be impressed by her ability to capture the essence of a brand and uncover new insights to improve communications with customers. I would hire her again in a heartbeat.

    Kevin Dulsky Strategic Partnerships, Lyft
  • Canal Branding has a deep understanding of our business, and how products fit into the overall corporate and BU story. They use these insights in the projects they touch, and have been  great strategic thought partners to Intuit. Canal Branding is dependable, flexible, and sharp. They understand and anticipate needs, and consistently deliver awesome work. Highly recommend!!!

    Bianca Lee Sr. Marketing Manager, Intuit ProConnect Group, Intuit
  • I am so honored to have an opportunity to rave about the amazing creativity, passion and dedication, my team and I have received from Canal Branding. No matter how tight the timeline or how challenging the mandate, Canal Branding always exceeds expectations. It is so rare to be able to find a partner who can interpret your vision with the smallest disclosure of details and output a finished product which completely “wow’s” all project owners. Canal Branding is definitely my go to resource for all of my strategic branding and design needs.

    Jennifer Lumba Chief Marketing Officer, Rideau Recognition Solutions
  • Andrea is a consummate information designer and business communications expert who gets the nuances among brand, communications and product strategy. She has provided my company with both branding and customer strategy guidelines as well as creative for several 300-1000-person-audience presentations for me these past 4 years – and has done it extraordinarily well with tight deadlines.

    Suzanne Neufang Then-General Manager, GetThere, Sabre
  • Andrea is an amazing designer! As a print producer in the industry since 1989, I worked with hundreds of designers at multiple agencies. Never had I met a more creative and competent designer like Andrea. Creatively, she pushes the envelope of print production design to wow her clients, but yet, her concepts are efficiently produced on press within defined budget parameters. This is critically important if you care about your ROI. Her designs are based on your marketing objectives and not for her own portfolio – definitely someone you can trust with your creative needs.

    Henry Law Print Production Manager, Intuit
  • Canal Branding has been one of my favorite vendors/agencies. Andrea is a delight to work with, hard working, on time and very knowledgeable to the industry. When we work with Canal Branding, we really don’t view them as an agency but, as a valued partner.

    Ashley Roberson Associate Marketing Manager, Intuit
  • I had the privilege of working with Canal Branding on a couple of marketing campaigns at the same company. They never failed to woo us with catchy, innovative and creative designs! They managed stellar work under pressure, always delivering out of the box creative that screams winning results every time. As the engagement contact, Andrea doesn’t just take on the project but joins the journey with the team. She is customer focused, achievement oriented and knows just how to tailor each creative assignment to the target audience! It’s a pleasure to work with Canal Branding and exciting to see what they whip up each time!

    Sherry Jacobs Principal, SFJ Marketing
  • When elevated, on-target branding, creative or copy writing assistance is needed for marketing campaigns, Andrea O’Neill has been a top resource for us. Having engaged Canal Branding on numerous marketing projects, I’ve consistently felt excited and relieved to have Andrea O’Neill on board. She added exceptional value by providing refreshing ideas that we hadn’t considered and delivering impactful, brand-compliant visuals. Additionally, Andrea is an adept writer who can take messaging to a more clear and concise altitude. Whether it’s a tag line that’s needed, a paragraph for an email campaign or an industry article supported by secondary research, she delivered all remarkably well.

    Christiane Hile Product Marketing, Intuit

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