THE CLIENT
Game Golf is golf’s #1 GPS stat tracker and is used in over 135 countries and has over 18,000 courses mapped.
THE CHALLENGE
Game Golf hit the market with a groundbreaking device to help golfers improve their game, but as a new start-up they needed help in creating strategic communications with the right balance of caché and detailed information to appeal to their high-end, tech-savvy target audience.
THE SOLUTION
We helped Game Golf with a wide array of marketing communications including web pages, online advertisements, print advertisements, user guide, point-of-sale displays, and in-store promotions. Each item needed to tell the story of the technical power and yet simplified ease-of-use for the product. We used photography with overlaid graphic highlights, information graphics, iconography and more to help the market get to know this new and exciting tool.
