Vitalyst, formerly known as PC Helps, is the leader in providing employee software coaching and information technology services. Clients rely on Vitalyst for insightful and practical solutions about hundreds of applications, smooth migrations, Managed Help Desk Services and in-person and web-based training programs.
Vitalyst launched their new name just prior to a prominent industry trade show event. They wanted to ensure that clients and prospects knew about the new name and that they understood the meaning behind the name to increase recognition. In addition, they wanted to invite clients and prospects to visit the newly branded Vitalyst booth at the trade show.
We created a lenticular postcard in which the message changed as the image was viewed from different angles. This created intriguing engagement with the card and reinforced that the name was born from the blend of the words “Vital Catalyst” as application experts driving productivity. The postcard was mailed out in advance to a target group, and a second card with modified information on the back was placed in the marketing bags at the event.
The market loved it and it was shared virally on Twitter!