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Allbridge


THE CLIENT

Allbridge is a merger of three different data, video, and voice technology providers — Bulk TV, DCI, and Ethostream — that serve hospitality, healthcare, and higher education properties.

 

THE CHALLENGE

The challenge here was multi-faceted:

  • Create a brand with the visual presence to build market trust in a new brand that was replacing several trusted individual brands.
  • Create a brand identity that supports messaging around a unified solution for data, video, and voice from one technology provider. A combination offering solution has traditionally been a challenge in this market. Large hospitality, healthcare, and higher education entities typically choose a provider who specializes in either data, video, or voice solutions, but not all three. The visual brand needed to support a story of the power found in a single connected experience from Allbridge. The tagline provided by our partner agency Sustena Group was, “One Connected Experience”.
  • Create a brand with a visual style that overcame the very diverse visual brand attributes of the three original brands of the merger.

 

THE SOLUTION

We created a logomark that illustrates the concept that Allbridge encompasses many services all in one entity, and that all of these pieces add up to a better-connected experience.

  • A stylized A supports the new name — Allbridge
  • The overall A is based on the shape of a triangle which represents the three sides of its foundational entities — Bulk TV, DCI, and Ethostream — and also the three core service umbrellas: data, video, and voice.
  • The A is composed of many individual triangles that represent the myriad solutions that Allbridge provides under the umbrellas of data, video, and voice.
  • Varied shades of red are used to keep an element of consistency from the previous BulkTV and DCI identities.

Triangular elements are a foundational component of the overall visual brand beyond the logomark.

  • A triangular grid sits behind many graphics, photographs, and other visual elements.  It represents the Allbridge data infrastructure behind everything they do.
  • Gray triangles at varying shades of opacity fade in and out of the grid to represent the smooth and consistent movement of data enabling Allbridge connected solutions.
  • Angled borders following the triangular grid add branded elements to even simple text bars on a website and in collateral.
AllbridgeLogo-BeforeAndAfter-01
Allbridge-PresMockup
Allbridge-Website-2
Allbridge-Website-3
OrigamiA-OfficeMockup
Allbridge-BizCard-Array-19Nov18
AllbridgePPT
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© CANAL BRANDING, 2017. ALL RIGHTS RESERVED. CLIENT LOGOS ARE THE SOLE PROPERTY OF THEIR RESPECTIVE COMPANIES.