THE CLIENT
Compliance Connections facilitates collaboration between property holders, code enforcement officials, and homeowner associations to enable all parties to reach their objectives. Their innovative technology connects all relevant parties to preserve the value of communities and real estate portfolios.
THE CHALLENGE
This client came to us while still in development of their solution offering. They needed a name, logo, tagline, and website for the solution. The challenge was to create a name that would be memorable and still directly descriptive. Their solution was a new concept in this market space, and potential clients needed to get a quick snapshot of the concept of the solution from the get go. The name and tagline needed to speak for themselves.
THE RESULT
The result was a simple two-word descriptor that captures the essence of their business:
Compliance Connections.
Alliteration plays a strong role in the brand recognition built into this identity program, and is seen in both the identity and the tagline:
Communicate. Collaborate. Comply.
The concept of fiscally beneficial connections is illustrated in the identity through the gold arc connecting two points. A bright, bold color palette supports the innovative nature of the technology solution. In addition, the stationery system leverages the circular elements in the identity as a unifying feature, and thus wide diameter rounded corners were used in opposing corners of the pieces in the system.
