Intuit “Future of Tax” Brochure



This project served two Intuit brands: QuickBooks and ProConnect Tax Online. QuickBooks is powerful, yet easy-to-use accounting software used by over 4.8 million customers globally. ProConnect Tax Online is the #1 cloud-based professional tax software used by over 14,000 tax firms.



We were asked to create a direct mail piece to promote the power and benefits of integration between these two programs. The goal was to create a vision for how tax professionals and their clients can work together more efficiently using streamlined integration of these Intuit products.



“The Future of Tax” brochure painted an ever broadening vision for the future through attributes of “flexibility”, “mobility”, “connectivity” and more. The concept of growing the future was illustrated with an ever widening circular die cut in the center of each right-hand page, in which the word “FUTURE” showed through the die cut. Duotone photographs on the left pages created and intriguing texture as the die-cut ring widened. The piece provided a memorable vehicle for an aspirational vision and concise benefit messaging.