THE CLIENT
Arachnys helped financial institutions gather, assess, and share information about customer risk. Its platform brought together information from multiple sources to support the investigators responsible for identifying financial crime.
THE CHALLENGE
In 2019, before generative AI entered mainstream business conversations, Customer Risk Intelligence was a complex offering to explain. The brand needed to make its value understandable while recognizing the people using it: investigators working through fragmented information to make informed decisions.
Working with Sustena, Canal Branding developed the identity, visual system, tagline, and manifesto to bring that story to life.
THE SOLUTION
The red Arachnys wordmark uses incomplete letterforms that remain recognizable as a whole. Paired with “Get the full picture,” it connects the visual identity to the challenge at the heart of customer-risk investigation: seeing what scattered pieces of information reveal when brought together.
The visual system carries that idea beyond the logo. A portrait overlaid with data gives the information a human subject, while oversized fragments of the wordmark create a distinctive graphic language for communications and branded environments. Bold red, black, and white keep the identity clear and recognizable across applications.
“The Investigator” manifesto gives the brand a human voice. It recognizes the people working to expose financial crime and makes a direct case for tools built around their needs—tools that help them gather information, share their work with confidence, and focus on assessing risk.
Together, these elements make an abstract technology offering more tangible: a brand built around the people making the decisions and the fuller picture they need to see.
